THE IMPORTANCE OF LEADERSHIP COMMUNICATION ON GRADUATE EMPLOYABILITY: EMPLOYERS 'EXCLUSIVE VIEWS

Abstract

Purpose: The purpose of this study is to gather preliminary data on the impact of leadership communication on graduate employability based on employers' experiences in Malaysia's employment industry.

Methods: This study employs qualitative methods, with data gathered through interview techniques with three randomly selected informants. The data was then thematically analysed to provide a clear picture of the importance of leadership communication skills to graduates' employability.

Findings: According to the study's findings, one of the criteria considered by employers is the importance of leadership communication, and this has an impact on the employability of graduates involving graduates' competencies, namely knowledge, skills, attitudes, and values.

Limitations/Implications: Although various factors are considered to ensure the quality of this study, this study has certain limitations and limitations, such as the limited number of study participants in sharing views on the employability of graduates to actual employers in Malaysia.

Authenticity: The study involving graduate employability is required to assist the government in formulating further actions to fulfil the aspirations of the Malaysian Education Development Plan (Higher Education) 2015-2025 effectively and meaningfully to the country. It is hoped that this study will assist the government in formulating the need for highly competent human resources and manpower covering knowledge, skills, attitudes, and values based on student leadership communication mastery in community service programme organised by the university in collaboration with other agencies.