THE ROLE OF INDUSTRY COMPETITIVE INTENSITY ON THE FINANCIAL AND STRATEGIC PERFORMANCE OF FIRMS: AN INSIGHT INTO THE HERBAL COSMETIC INDUSTRY OF INDIA. Journal of Pharmaceutical Negative Results, [S. l.], p. 3050–3060, 2022. DOI: 10.47750/pnr.2022.13.S08.381. Disponível em: https://mail.pnrjournal.com/index.php/home/article/view/4512.. Acesso em: 15 oct. 2025.