Adoption of virtual shopping – The change in consumer Buying behaviour towards purchasing of Mobile hones

Abstract

The increasing use of internet and mobile phone by the young/new generations in India provides an emerging prospect for virtual(online) consumers. The internet is changing the world of consumer behavior with the familiarity to technology having an internet access and trust of customer gives a high boom in this online business. The awareness of the Consumer is always looking to the best in terms of brands, quality for money, features and mainly the time and secure to buying. The study concentrates to take how online shopping navigating the consumer buying behavior with respect to mobile phones. During the pandemic many consumers are preferred to buy their products through online since it’s very safe to buy and at the same time in a recent past of the history of online shopping the FMCG products was very familiar among the consumer to purchase through online. The era changed, many consumers are purchasing their FMDG products also in online especially the mobile phone is the prime way of purchasing through online era.
In this juncture this study would be very essential to understand about the consumer buying behaviour towards mobile phones through online shopping. The main objective of the study is to find out what are the main factors are considered by the consumer while purchasing mobile phones through online and what is the reason behind that. The studies used by descriptive research design, with help of convenience sampling method, 104 valid responses were collected through structured questionnaire. On the basis of data analysis study concluded that most of the customers were perceived that online shopping is better option for purchasing mobile phones than in store shopping and most of the customers are satisfied by online shopping, From the research it can be set that in today’s fast moving world, people don’t have time to travel to buy goods and other factors like distance, traffic make it even more difficult for a person to manually go to shops and buy goods and hence people have started using online shopping for purchasing and because of payment modes like cash on delivery has rapidly increased the number of the online shoppers and this list will keep on increasing.