A Study On Consumer Buying Behaviour Towards Electronic Appliances At Coimbatore District

Abstract

In this global economy, the change is caused by liberalization in our country. India is now playing a vital role. The big MNCs have all entered our market with their wide range of high-quality products. Today the Indian market is growing globally, and many companies exist with high-quality product lines, especially in the electronic home appliances industry. In the current scenario, customers are more aware of and sound enough to make decision only to achieve satisfaction. A total of 130 responses were collected through a questionnaire from buyers and clients. The research design used in this study is descriptive research. A questionnaire through Google forms has been used to collect information from the respondents. Price, quality, offer, and features of home appliances also influence the behaviour of the consumers