Role Of Business Analytics And Its Impact On Today’s Economy

Abstract

Leading businesses are launching whole new business models while also enhancing their core operations by utilising their Business Analytics (BA)skills. Even while data and BA are transformative, many businesses only realise a small portion of their potential. Recognizing the company's results from BA investments requires both identifying and measuring the business value of analytics. In this context, the BA has huge impact on the progression of business and Economy. It has been discovered that BA aspects have a favourable impact on an organization's financial performance. These insights would help businesses target and concentrate on crucial elements that would maximise the return on their BA investments. It have a significant influence on the economy. The goal of this study is to provide a framework for comprehending the process of company value generation using BA. It does this by extending previous work to BA and drawing on the resource-based perspective of the organisation.