THE STUDY ON THE DEPLOYMENT OF MODERN HANDLOOM TECHNOLOGIES IN THE POCHAMPALLY IKKAT HANDLOOM INDUSTRY

Abstract

The present study examines and analyzes the extent of the deployment of modern technology in the Pochampally Ikkat handloom industry. The primary data is collected with a semi-structured interview schedule and examined the percentage of deployment of modern handloom technologies in sampled mandals. Results show that 30% of the respondents only deployed 100% of modern handloom technologies, but 42% of the respondents deployed none of the modern technologies. Only 35% of the respondents installed modern weaving technology. Vast of the respondents strongly agreed that old age, lack of infrastructure, and financial problems are the main reasons for the non-adoption of modern weaving technology. Some of the respondents agreed that low levels of education, lack of family labor, and lack of technical experience are the reasons for the non-adoption of modern weaving technology.