A Study on Consumers’ Awareness, Perception and Attitude towards Green Banking with Special Reference to Sbi in Southern Kerala

Abstract

Over the last few decades, the green banking concept has become a catchphrase in the financial sector, banking sector, as well as among the common people. The study is to check the customers’ perception towards green banking and to know that whether the customers have knowledge about Green banking practices offered and implemented by the bank. The study has analyzed the factors that influenced customers in adopting green banking and their level of satisfaction. Indian banking companies as a developing country with limited social and environmental awareness among the general public, experience a lot of hurdles in becoming green and environmentally friendly. The study therefore offers some recommendations for improving green banking practices by combining findings from many studies and increasing the awareness about green banking among the customers.