Demographic Factors and Perception of Individual Investors on Mutual Funds with Special Reference to Southern Kerala Region

Abstract

In the Indian financial industry, mutual funds are currently seen as a key tool. An investment in a mutual fund aids the investor in determining their objectives, analyzing risk and return, better planning, knowing the different options available, etc. The study's aim is to look at how demographic factors influence investors' perception of mutual fund investment. The study focuses on investors' satisfaction, perceptions, and preferences towards mutual funds, a total of 110 respondents from the southern Kerala region i.e., Trivandrum, Kollam, and Alappuzha have given their responses to this study. The study has thrown a light on the demographic factors that are affecting the investors toward mutual fund investment. According to the findings, the factors like Age group and Income status have a strong relationship with mutual fund return expectation. And Gender does not favor any relationship with mutual fund return expectations.