An Exploratory Study On Consumers' Purchasing Patterns For Environmentally Friendly Goods

Abstract

Planetary awareness of the impacts of related issues is growing, which encourages business interest in environmental protection and growth that is environmentally friendly. Many businesses are starting to manufacture green products to accommodate the needs of customers who care about the planet. To create an efficient marketing plan to assure purchasing obligations, these businesses are now engaged in learning the factors that influence the actions of environmentally concerned consumers. A purchasing procedure is applied to the growing number of consumers who desire and have the means to purchase these goods. Due to the availability of the finest alternates, customer purchasing patterns vary, and these habits are continually evolving. Merchandise was chosen for a variety of objectives. In the end, the present shopping is done at a breakneck pace. The current research aims to determine how consumer purchasing patterns impact the promotion of eco-friendly goods in the Shimla Region. The investigation determines the price ranges customers in the district are willing to pay regarding green items and looks at the relationships among factors that influence customers' purchasing choices for green products. The elements influencing customers' purchasing judgments for green creations have also been investigated.

The convenience selection approach was utilized to choose 200 respondents who reside within the area and buy the products. Comprehensive and closed-ended survey forms tested in advance were used to obtain the interviewees' first-hand information. The developed assumptions were tested with linear plus chi-square analyses to meet the research objectives. As per the research findings, a strong relationship exists among the parameters that manipulate customers' decisions to purchase eco-friendly products. Parallel to this, factors influencing consumer purchase behavior significantly impact those decisions. As a result, ecological strategists may comprehend, recognize, and create tactics for the marketing mix to appeal to consumer sectors' inclinations of sustainable goods.