Determinants Of Female Purchasing Behaviour Concerning Clothing Products

Abstract

The emergence of celebrity labels, shops, personalization, the border, and advertising in today's global market has increased the variety of fashion products available to consumers. An advertiser will be better able to draw in and keep their intended client group if they are thoroughly aware of their buying habits. This study aims to explore the purchasing habits of Indian women customers and to comprehend in-depth the crucial aspects of fashion brands that affect women consumers' interest in fashionable designer clothing. According to the findings, ladies are fully aware of branded clothing, and their buying patterns indicate that they may occasionally purchase these items. Women have unique viewpoints and reasons for making products. Due to customers' excellent purchases, the way of life is changing in favor of shopping at complexes. Friends and relatives were discovered as having been the main data sources, ahead of web pages or advertisements. Costello, Fitting, & User Income Level are determined to be key elements throughout the study, while Status, Longevity, and celebrity endorsement have been deemed inconsequential. Therefore, clothing merchants could only consider these factors to access and grab the market. As an apparel store, you must use all these lessons in your policy-making to ensure that your customers are pleased with what they have bought.